Popular Searches
Useful Links
Consumer Behaviour Case Study
Case Title:
FreemantleMedia's Pop Idol: The Growth Strategies
Publication Year : 2004
Authors: Sireesha M, Sumit Kumar Chaudhuri
Industry: Entertainment
Region:UK
Case Code: CSB0001
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
The Idol series, the international format of Pop Idol, a UK-based national talent search for the best solo singer, is jointly handled by FreemantleMedia and 19 Group. The Idol series has got the maximum number of nominations amongst all reality TV shows in the Emmy awards and has a total audience of 110 million across the globe.
Pedagogical Objectives:
- To discuss the growth strategies of Pop Idol, which is leveraging on its experience as a content provider to international television media industry.
Keywords : Pop Idol; American Idol; FreemantleMedia; RTL Group; Reality shows on the television; Idol series; The format of idol series; Growth Strategies Case Study; Statistics of the idol series; Acquisitions of Pearson Television; The statistics of American Idol
Contents:
- FreemantleMedia and the birth of a pop idol
- The growth of an idol
- How long will the show last?
Related Case Studies
- »India’s Best Marketers: Consumer Psychologists or Marketing Wizards?
- »Indian Consumer Market: India Emerges, Indian Consumers Surge
- »Tata Nano: Consumers' Post-Purchase Behavior
- »The Changing Consumer Tastes in US Beer Market: Anheuser-Busch Company's Competitive Strategies
- »Pepsi’s Strategy to address Changing Consumer behaviour: Would it Succeed?
- View all Consumer Behaviour and Marketing Research case studies »
Recently Bought Case Studies
-
Marketing New Vistas - Vol.I
Price: $25
Hardcover edition
ISBN 978-81-314-1665-5 -
Emerging Giants from Emerging Markets
Price: $25
Hardcover edition
ISBN 978-81-314-1955-7 -
New Age Marketing– Vol. I
Price: $35
Hardcover edition
ISBN 81-314-0489-7 - View all Casebooks »
Case Studies On
-
Course Case Mapping For Marketing Management - I
Price: $Course Case Mapping For Marketing Management - I - I
Hardcover edition -
Course Case Mapping For Marketing Management - II
Price: $Course Case Mapping For Marketing Management - II - I
Hardcover edition -
Course Case Mapping For Quantitative Methods
Price: $Course Case Mapping For Quantitative Methods - I
Hardcover edition - View All Course Casemaps»
Course Case Mapping For
-
An Interview with Personnel of Vaatsalya Group
Price: $Vaatsalya Hospitals (B): The Operational Model -
An interview with Dr. Ashwin Naik & Dr. Veerendra Hiremath
Price: $Vaatsalya Hospitals (A): The Business Model -
An Interview with Dr.Rajiv Malhotra & (Prof)Dr.M.P.Sharma
Price: $Managing a World-Class Hospital: The Rockland Story - View all Video Interviews»
Video Interviews
-
Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development Course -
You Can't Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
Highly Recommended for Organizational Behavior Course -
New Recruit MBAs Attitudes
Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course - View all Executive Briefs»
Executive Brief
-
Al Ries
Chairman of Ries, an Atlanta-based marketing strategy firm
Speaks on Brands and Branding -
P Gopalakrishnan
is a Vice-President, CavinKare International Business.
Speaks on Brands and Branding -
Richard Rawlinson
Richard Rawlinson, is a Vice President of Booz & Company
Speaks on Marketing in a Downturn - View All Executive Interviews»
